I also don’t believe in a single, set-in-stone “process.” Every problem has its own personality, its own rhythm. Some projects start with clarity, you know exactly what needs fixing. Others begin with fog, you have to trace the edges of what’s broken before you can start solving. What remains constant for me is the time I spend defining the right problem. I’ve learned that the quality of any solution depends on how deeply you’ve understood the why behind it. I like spending that extra time asking questions, reframing assumptions, and getting absolute clarity on the product’s vision before jumping into wireframes or pixels. Once that foundation is solid, everything else, the flows, the visuals, the details, falls into place more naturally.